So now you’ve completed the early planning stages of your charity golf tournament and it is time to start attracting the players. Your tournament will not be a success if no one knows about it, so advertising is very important. There are many ways to get the word out—some inexpensive, some extremely expensive—so it is important that you’ve figured out your budget first.
Another initial step would be to create a name for your tournament. Be sure and make the interesting and unique; you want to engage players’ interest, and quite honestly, “The ABC Charity Golf Tournament” has no panache! Keep reading for more tips on how to advertise your tournament locally; we’ve compiled a list to make it easy for you.
Hand Out Fliers
This common and inexpensive way of garnering attention is also the easiest. Talk to local businesses about handing out fliers on their properties. When they find out it’s for a good cause, the businesses tend to be willing, and will be even more so if you offer to use their name for free advertising. Create a mailing list of employees, family members, and friends to mail the fliers to, or, if you don’t have the budget for stamps, just create a display with extra fliers that you can hang in the common areas of your business. Keep it stocked, so your employees can take copies home to give to people they think may be interested.
Your area radio stations, local news teams, and even the newsprint media in your region are always on the lookout for human interest stories, and your charity golf tournament fits the bill! Tell your story to the press and you may even get a news personality for your celebrity meet and greet, thereby killing two birds with one proverbial stone!
Social Networking Sites
Does your company have a page on a social network site? If not, consider starting one—it’s simple! You probably have your own page, and it’s not any more complicated to set up than that one was. Start advertising on the page. Set up daily and weekly status updates, offering info about celebrities for your meet and greets, the great prizes you will be offering, and even provide a “golf tip of the day.” Anything that can catch the interest of potential participants is a good thing!
If you have a large budget and/or your tournament is an annual thing, consider hiring an SEO company to handle the internet advertising. The cost is higher, but this is what they do, and the amount of people they can reach—both locally and worldwide—is staggering!
Don’t Forget Best Outings!
This is what we do, and no one knows the ins and outs of holding a charity golf tournament more than our company! Use our years of experience in golf outings to help create a successful and sought after golf tournament that will be a hit for years to come!