Finding (and Keeping) Event Sponsors

Golf Tournament Sponsors

A well-promoted golf tournament is a great way to raise money for any kind of charity. With enough determination your hard work will pay off; with a lack of effort, your tournament could bust leaving your cause empty handed. Here are some tips to help you find the right event sponsors for your golf tournament.

A Plan of Action

Before starting, you want to have a plan of action. Be sure to leave yourself enough time for the extensive planning and coordination involved with events of this stature. When planning, make sure to consider: prizes, invitations, themes, the banquet, and the venue. A well-formed budget and marketing plan can help you determine details such as sponsorship packages, demographic targeting, goals, and deadlines.

Talking to Potential Sponsors. Find a Selling Point

Next, you want to be prepared to answer the easiest question any sponsor might have, “What’s in it for me?” In terms of communication, focus on your selling point and keep your message short and sweet. Be sure to include how their participation will help your charity’s mission, and address the advantages provided with helping your charity. Try to sell the pain of your charity to each sponsor, and design sponsorship packages that provide each sponsor with specific exposure and marketing benefits. If you have the capacity, catering specifically to each sponsor is a great way to solidify excellent sponsor relations. Putting your sponsors’ logos or names on apparel or press releases is another easy way of showing your dedication and value.

Ideally, you want to build a healthy, mutualistic, relationship with each sponsor to ensure future cooperation. Who knows, one of your sponsors could be a handy resource even long after the tournament has come and gone. Once you have solidified relationships with your sponsors your chances of future participation or partnership will be much more likely. Keep in mind that in order to develop any positive sponsorship relationship you must follow-through on everything you include in your sponsorship packages. Don’t promise anything you are unable deliver. Do all you can to promote your sponsors at any banquet that follows the event.

Personalized Thank You

To personalize your relationship, send a tailored thank you package to each sponsor after the event. This is an easy way to show your sponsor that you appreciated their help and their financial support. You can perpetuate everlasting relationships by capitalizing on your knowledge of each sponsor in these individualized packages. Be careful not to forget any sponsors, and don’t be afraid to come up with some ideas of your own. Get creative and your sponsors will be long term supporters.